What Is Google Business Profile Optimization – and Why It’s a Game-Changer for Local Businesses?
If you’re a local business owner, your Google Business Profile (formerly known as Google My Business) is one of the most powerful marketing tools at your disposal—and yet, many businesses are leaving opportunities on the table by not optimizing it. At Impact Digital Marketing, we specialize in helping small and service-based businesses stand out in […]
How to Reduce Unsubscribes and Keep Your Email List Engaged
Email marketing is a powerful tool for any business. It helps you stay connected with your audience, build relationships, and ultimately drive sales. But what happens when your subscribers start dropping off? Unsubscribes are a natural part of email marketing, but too many can be a red flag. The good news? There are plenty of […]
10 Common Digital Marketing Mistakes (And How to Avoid Them)
In today’s digital age, a strong online presence is crucial for businesses to thrive. However, navigating the complex landscape of digital marketing can be challenging, and even seasoned marketers can fall into common pitfalls. At IMPACT Digital Marketing, we’ve seen firsthand the impact of these mistakes and how to effectively steer clear of them. Here […]
How to Create High-Converting Landing Pages
How to Create High-Converting Landing Pages Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at IMPACT Digital Marketing, we know that […]
Is Your Website ADA-Compliant? Website Accessibility Matters
Is Your Website ADA-Compliant? Why Accessibility Matters for Digital Marketing Understanding ADA Compliance in Digital Marketing ADA (Americans with Disabilities Act) compliance ensures that websites are accessible to individuals with disabilities. This means implementing features that allow people with visual, auditory, motor, or cognitive impairments to navigate and interact with a website seamlessly. Compliance is […]
Digital Marketing Jargon Buster Part 2 – Social Media & Email Marketing
Digital marketing is packed with industry-specific terms that can feel overwhelming for business owners and marketers alike. Whether you’re managing your brand’s online presence or working with an agency, understanding the key terminology helps you make informed decisions. In this first part of our Digital Marketing Jargon Buster series, we’ll break down the essential terms […]
Digital Marketing Jargon Buster Part 1 – PPC and SEO
Navigating the world of digital marketing can feel overwhelming, especially with all the jargon that gets thrown around. Terms like “CPC,” “SERP,” and “backlinks” might sound like a foreign language to those new to SEO (Search Engine Optimization) and PPC (Pay-Per-Click). Understanding these terms isn’t just helpful—it’s essential for making informed decisions about your business’s […]
The Future of Digital Marketing: Trends to Watch in 2025
In today’s fast-paced digital world, businesses face the challenge of staying ahead in an ever-evolving landscape. Emerging technologies and changing consumer behaviors are reshaping the way brands engage with their audiences. This guide explores the key trends and innovations that are set to define digital marketing strategies in 2025, helping businesses prepare for the future. […]
How to Use Content Marketing to Build Trust and Engagement for Colleges and Universities
In today’s digital landscape, content marketing is a powerful tool for colleges and universities looking to attract prospective students, engage alumni, and strengthen their institutional reputation. By providing valuable, informative, and engaging content, academic institutions can establish trust, showcase their unique offerings, and foster a strong sense of community. This guide explores how higher education […]
The 7Cs of Digital Marketing: A Comprehensive Framework for Success
In the ever-evolving world of digital marketing, having a structured approach is crucial for achieving effective and measurable results. One such framework that has stood the test of time is the 7Cs of digital marketing. This model provides a holistic view of the essential components needed to create a robust online marketing strategy. The 7Cs […]